Scent of a Woman is an existing fragrance brand underneath the umbrella of PRAI Beauty. As PRAI has grown, the Scent of a Woman brand has evolved to stand on its own, and has created its own audience and loyal customer base. As Scent of a Woman grows into its own independent brand, PRAI was looking to create a visual identity to aid in the fragrance standing on its own.

Scent of a Woman is a fragrance inspired by old-school Hollywood glamour. The fragrance is high-quality, while still sold at an accessible price point as to provide a glamourous, couture fragrance for all women.

The previous Scent of a Woman branding was inconsistent and varied, and this project served as a touchpoint to expand the brand to a new, more professional level.

Created in conjunction with Amanda Lee Brand Strategy.