Branding: Thrive to Lead

I love working with small business owners. Not only do I enjoy being able to make a brand identity with a completely fresh slate, but you can't help but get excited about working with an entrepreneur. Working with someone who is striking out on their own is so enjoyable, and always reminds me why I do what I do. 

I was connected to Kristen from Thrive to Lead through a referral. After more than a decade in the corporate world, Kristen was starting up her own company to coach corporate leaders and small businesses to achieve sales success. She wanted a classic brand for her company that incorporated her tagline of Thrive to Lead, Lead to Thrive. 

  Initial round of logo drafts; after color was added, Kristen chose a variation of the logo on the bottom left.

Initial round of logo drafts; after color was added, Kristen chose a variation of the logo on the bottom left.

After choosing a direction for the company's logo, I created final variations with the bold brand colors of red and blue. Thrive to Lead's final color palette included a bold yellow, black and grey. 

In addition to basic branding, I also created business cards, one sheets and a Squarespace website for Thrive to Lead. It was awesome to have an opportunity to take this business to a new level of branding through both printed and digital materials. 

You can check out Kristen's full new Squarespace site at thrivetolead.com