Branding: Saltwater Freedom

My latest branding project was for Saltwater Freedom, a new lifestyle blog that's all about good vibes and beachy themes. Karen, the founder of Saltwater Freedom, was looking for a brand identity to convey the feminine and whimsical feel she hopes to bring to her blog. We started out with some inspiration images and initial logo sketches: 

Karen loved the idea of having handwritten lettering in her logo, and wanted to pair it with a modified sans serif that had a handmade feel, as well as waves. I love what we landed on:

  The the three color options for the final logo

The the three color options for the final logo

 I also created this handlettered signature for Karen's email! 

I also created this handlettered signature for Karen's email!