Branding: Latinos for a Fair Judiciary

In advance of the nomination of a new Supreme Court justice in summer 2018, Latinos for a Fair Judiciary (formerly Hispanics for a Fair Judiciary) took the initiative to refresh their brand identity and refocus their audience to young, politically active Latinos. Wanting to stay away from stale tones of red, white, and blue, and build on the popularity of bold progressive political campaign branding, we drew inspiration from bold Latin colors and strong typography in order to make this fun and vibrant brand identity.

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