How to Create a Visual Brand for Your Wedding
As a graphic designer, the first thing I did after getting engaged to my now-husband was dive into the process of creating a visual brand for our wedding. While my husband was busy crunching number and making spreadsheets, I was looking at fabric swatches and building Pinterest boards (one of the many reasons I love him is the ways in which we complement each other so well). I was really thrilled with how the visual brand we chose to create was so well-woven throughout our wedding, and came up with a few pieces of advice for others:
Ask questions to figure out how to brand your wedding. Treating your wedding like a business may sound unromantic, but it’s necessary if you want to create something cohesive and striking. Ask yourself questions like: what do I want my guests to feel when they attend my wedding a reception? Is my wedding meant to be whimsical; romantic; classic; modern?
Create a moodboard. If you’re struggling with creating a visual brand for your wedding, creating a moodboard can be really helpful to figure out what you want to communicate on your wedding day. Putting this moodboard somewhere nearby where you do your wedding planning (like the background of your computer, or printing it out and pinning it next to your desk) can also help.
Narrow down your colors early. There’s a lot of different ways to figure out your colors for your wedding day - my favorite (as you can guess) is to gather your colors from moodboard and question exercises. Many others choose their wedding colors based on their favorite hues or the season of their big day; there’s no incorrect way to go about it, but it’s important to make sure the colors you pick are cohesive with the overall mood and tone you’re looking to set with your wedding.
Follow through in all areas of the celebration. Wedding colors and themes are generally most evident in paper goods like invitations and the colors of decorations; but there’s plenty of small touchpoints to make, like ceremony programs, centerpieces, signage, and your wedding website.
Here’s a peek into how we did this with our wedding:
It’s incredibly easy to be overwhelmed at the outset of a wedding, with the multitude of decisions that need to be made. As a design professional, it was really tough to narrow down decisions about our wedding since the world was our oyster. Making a cohesive moodboard was incredible helpful, and we printed and hung it up in our living room, which was a great tactic.
Our wedding was in autumn, but we ended up going with a more modern, simple approach to our palette as opposed to autumn tones. Here’s how I would describe the brand of our wedding:
Minimalist and simple
Neutral with pops of greens, greys, blues, and blush
Rustic and geometric elements (wood and gold)
Save the Dates
Our save the dates were the first touchpoint guests got to learn about our wedding. I loved how these turned out, and they were fairly in line with the brand we landed on, although you can see the more refined version in the invitations. We ended up using the state of Ohio (where we were married) and the “Anna + Jacob” logotype more prominently later on.
I loved how these invites turned out. I was inspired by the multicolored neutral invitation suite featured on our moodboard, and wanted to create something similar. I’d never seen an invitation suite use multiple colored papers, and I really loved how these turned out
Day Of Materials/Mood and Feel
Below are a few more items created for the day of our wedding, as well as a few captures of us + our guests, which we feel really shows how we wove our minimalist, rustic/rust-y, neutral color story throughout the whole day. From my dress to his suit to our table decor, we really just couldn’t be happier about how it came together.
All items and decor created by me unless noted otherwise.