True life: most times I sit down to write to write a recap of a new brand or project I worked on, I want to claim it's my favorite work I've created. One of the blessings of being in a creative field is consistently being able to visually see your work growing and improving. I connected with Sarah Kuszelewicz, a fashion and wedding photographer looking to brand herself after recently striking out on her own full-time.
Sarah wanted her main brand colors to be a deep red and light pink, and also favored sans serifs and flower imagery. What resulted was a feminine, classic brand identity, and it was awesome to flex my branding muscles in a new way with this project. You can check out Sarah's work on her website, and scroll below to check out the final moodboard and brand identity.