print design

Print Design: Meghan Leigh Photography

A few weeks ago, I teamed up with Meghan of Meghan Leigh Photography to create a pricing guide for her wedding photography business. I was immediately super excited to work with Meghan - she is super passionate about her business, takes gorgeous photos, and has such a bubbly personality. Our aesthetics fit perfectly together, and her new pricing guide is a perfect mix of her existing brand and a few new elements. And - most importantly - it shows off her crazy awesome photographs! 

I integrated the flowers from Meghan's logo and her earthy color palette throughout the guide, and added new watercolor elements in her brand colors

I integrated the flowers from Meghan's logo and her earthy color palette throughout the guide, and added new watercolor elements in her brand colors

A few of my favorite little elements! 

Branding: Thrive to Lead

I love working with small business owners. Not only do I enjoy being able to make a brand identity with a completely fresh slate, but you can't help but get excited about working with an entrepreneur. Working with someone who is striking out on their own is so enjoyable, and always reminds me why I do what I do. 

I was connected to Kristen from Thrive to Lead through a referral. After more than a decade in the corporate world, Kristen was starting up her own company to coach corporate leaders and small businesses to achieve sales success. She wanted a classic brand for her company that incorporated her tagline of Thrive to Lead, Lead to Thrive. 

Initial round of logo drafts; after color was added, Kristen chose a variation of the logo on the bottom left.

Initial round of logo drafts; after color was added, Kristen chose a variation of the logo on the bottom left.

After choosing a direction for the company's logo, I created final variations with the bold brand colors of red and blue. Thrive to Lead's final color palette included a bold yellow, black and grey. 

In addition to basic branding, I also created business cards, one sheets and a Squarespace website for Thrive to Lead. It was awesome to have an opportunity to take this business to a new level of branding through both printed and digital materials. 

You can check out Kristen's full new Squarespace site at thrivetolead.com

 

Design Process: Elegant Watercolor Wedding Invitations

A few months ago, I was approached by a friend's sister to help design her wedding invitations. The wedding is an intimate gathering hosted at a Kentucky orchard this fall, and the bride wanted to utilize the wedding colors of ivory and navy to create simple yet elegant invitations for event. I was so excited for this suite that I now have a version of it listed on my Etsy site. I created three versions of the invitation, and we designed from there:

Moulden-wedding-choices

The couple ended up choosing the design with the navy background, but also loved the other two designs, so we ended up incorporating them into RSVP and accommodations card.