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Brand Identity Design

Services & Process

Our previous work in marketing communications taught us not to waste any words. We now apply the same philosophy to our designs—every stroke has meaning, and every flourish contributes to your message. It's our goal to create:

  • Design that’s anchored in your brand. Everything will match, and everything will be meaningful.

  • Design that means something. My designs are clean and packed with personality.

  • Designs you can actually use. It’s really important to me that you get maximum value out of each design.

We work mostly with mission-based businesses who know the value of design, are ready to invest in themselves and their business, and are ready to have a brand identity that fits their business and connects to their audience.

Are you ready? Read on!

 

Kind Words

Anna is amazing to work with! She’s very intuitive and quickly understood my vision. She created a logo that perfectly embodies my brand and appeals to my target market. Highly recommend Anchored Creative Studio!
— Sondra Funk, Elevated Living
It was so much fun working with Anna. Her ability to get inside my head and creatively bring my vision to life truly excited me! I was thrilled whenever her emails popped up in my inbox.
— Britt Trappe, The ShutterBee Effect
From type to color, Anna took everything into account and created a beautiful brand for me that I’ve received so many compliments on.
— Katie Kurtz, Soul Connect
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Process

01.

Discovery

After an initial consultation to ensure we are a great fit, we’ll connect in person or over a call to narrow down what you or your company are looking for in a design. We’ll talk through your organizational goals, what’s working for your current visual identity and what’s not, and how you’re looking to set yourself apart.

From there, our team will establish a brand strategy document, which will include a creative brief and visual moodboard to establish a strong creative direction before we jump into design.

 

02.

Design

You relax while our team works on the first draft of your brand design. In the first draft, we will present your draft logo designs and color palette. We’ll go through the revision as necessary process until your brand perfectly reflect your company.

For all branding projects, brand deliverables will be designed after the logo and basic branding elements are approved. Following this, we will work through any and all marketing materials that you need.

 

03.

Deliverables

At the end of the process, we will arm you with all the files you need to set your biz up for success -- we want to make sure you’re able to use everything I hand over. All branding clients receive logo files in .eps (vector), .jpg, and .png format, all in color, black, and white for use in any situation. Our team will clearly outline all other deliverable items before we kick off the project so there’s no surprises.

 

Brand Design Packages


Minimalist Branding Package

Looking to create a new visual identity for an existing brand, or already have a good strategy behind your business and know just what you’re looking for? This is the package for you - we focus on setting up your visual brand for success. Deliverables include:

  • Primary Logo

  • Sublogo and secondary logo

  • Color palette

  • Affordable typography recommendations

  • Brand style guide

 Includes three initial logo options, two rounds of revisions, and a visual moodboard process.

Timeline: 3-4 weeks


 

Robust Branding Package

In addition to what is covered in the Minimalist Package, this is a great option for someone who has a great business idea, but needs a bit more in-depth strategy to really bring it to life.

  • Primary Logo

  • Sublogo and secondary logo

  • Color palette

  • Affordable typography recommendations

  • Brand style guide

  • Social media-sized logos

  • Business card design for up to three members of your team*

  • Company letterhead*

  • Set of illustrated icons or custom pattern

  • Brand strategy consultation and wrap-up document

Includes three initial logo options, two rounds of revisions, and a visual moodboard process. Brand strategy document includes business name suggestions (if needed), brand mission statement and strategy, and core audience information.


Timeline: 4-5 weeks

* Can we swapped for a comparable marketing piece 


 

Robust Branding + Website Package

If you’re completely rebranding your biz or looking to get a brand-new idea off the ground, this package will give you all the tools you need to hit the ground running with your business.

  • Primary Logo

  • Sublogo and secondary logo

  • Color palette

  • Affordable typography recommendations

  • Brand style guide

  • Social media-sized logos

  • Business card design for up to three members of your team*

  • Company letterhead*

  • Additional piece of marketing collateral or packaging design

  • Set of illustrated icons or custom pattern

  • Squarespace website setup (up to six website pages), including basic SEO, favicon, domain setup, and brand integration

  • Website navigation and layout strategy

  • Brand strategy consultation and wrap-up document

Includes three initial logo options, two rounds of revisions, and a visual moodboard process. Brand strategy document includes business name suggestions (if needed), brand mission statement and strategy, and core audience information.


Timeline: 5-7 weeks

* Can we swapped for a comparable marketing piece 

The Two-Week Brand

Brand strategy, a visual brand identity, and Squarespace website setup with brand integration - in just two weeks. This is a fast-paced two-week immersive and collaborative experience. 

You'll come out of the experience with:

  1. Brand Strategy, identifying your audience and mission

  2. Brand Identity, including logos, color palette, typography, and a collateral item

  3. Squarespace website, including basic setup and brand integration

Below is a peek into how the schedule for this experience looks. The Two-Week Brand is recommended for full-time and/or flexible entrepreneurs who can provide quick feedback and are comfortable with a fast-paced schedule. 

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Availability for Two Week Brand clients is limited to one client every two weeks (maybe you already guessed that!). Investment starts at $2,900.

FAQs

  • Is Anchored Creative Studio a good fit for my business?

    • We'd love to hop on a call and find out! We start every potential client relationship with a brief discovery call, so we can find out about each other and what services would work best.

  • When is the right time to invest in branding for my business?

    • Although there's no one-size-fits-all rule for branding your business, most clients find their way to us when they a) feel like their existing brand no longer fits their organization, and/or b) they’ve outgrown a visual brand they created on their own, and now want to invest in professional branding.

    • We've found branding projects to be most successful when a business has been established for at least six months. This way, you have a solid idea of what both your short and long-term goals are for your organization, and have a solid idea of the direction you're looking to move in to attract your core audience.

    • We also work with plenty of organizations that have been around for several years, and are looking to uplevel their business. No matter the age of your company, we want to create a brand identity that will last with you throughout the years.

  • How do I know that I'm ready to work with a professional strategist/designer?

    • There’s also not a one-size-fits-all answer to this question, but most of my clients come to me when they’re not happy with a brand they came up with themselves, and/or feel like they have outgrown their existing brand. When your brand is no longer speaking your message and reaching your audience, it’s likely time to refocus your branding efforts.

  • Do you offer payment plans?

    • Of course - I typically require a 50% payment up front to get the project started, and 50% at the end of the project. If you’re looking for something different, be sure to mention that in our consultation call and we can discuss options.

  • I know exactly what I want for my logo and am looking for someone to create it. Can you do that?

    • If you’re looking for just a logo and nothing else, and/or an exact replica of an existing logo sketch, unfortunately we cannot. As of right now, we only offer the branding packages listed on this page, with the Minimal Branding Package serving as our minimum branding investment. We welcome ideas and inspiration for logos and other branding elements, but always create original artwork for logo designs. This way, your brand elements will speak directly to your audience.

  • I’m on a tight schedule and need branding done in a shorter time period than listed. Can that happen?

    • Get in touch and we can find out! If I have the availability, we sure can, with a rush fee added.

  • How far out do you book your projects?

    • I generally book out projects between a week and a month in advance, depending on my current schedule. I will always outline a timeline in our contract so you’ll know exactly when we’ll be getting started. And if there’s a certain date you’d like to have the project wrapped up by, definitely let me know and we can work around that.

  • I’m ready to get started! What are the first steps?

    • Awesome! The first step is to get in contact with me to set up an initial consultation call, where we’ll talk all about why you’re looking to invest in brand services, who your audience is, and what deliverables you’re looking to get out of the process. If it feels like a good fit, I’ll send over a proposal outlining pricing and timeline. From there, we’ll get the show on the road!