St. Demetrios Preparatory SChool
Formerly St. Demetrios High School, this traditionally Greek school located in Astoria, Queens, was re-examining its visual identity after losing its historical audience to more suburban schools. In an effort to attract more families from the neighborhood and of non-Greek lineage, we engaged them for a full brand strategy and rebrand.
In partnership with St. Demetrios’ internal team and business consultants, we created a new brand that referenced its Greek roots, but non not heavily rely on it. Building on the school’s existing tagline of “ever to excel,” we established three pillars of a St. Demetrios education - academics, faith, and community - and used that to craft new visual branding and marketing materials. Final deliverables included multiple logos (for application in formal, informal, and athletic settings), admissions materials, graphic patterns, and stationery.
Marketing Collateral Design