The secret to your business is your anchor.
Our creative studio works with you to dig into your organization and find your anchor - your reason for serving others through your business. This is the concept that inspires you and tethers to your purpose daily. Your passion is what you’re good at, and what you’ve been able to find a career doing. After identifying this anchor through a strategy session, we get started on the design process.
It’s our job to weave your anchor throughout the design process, so that your organization’s mission is apparent throughout the visual design. We provide a full brand toolkit and brand standards document to guide your growth in the future.
Your organization’s anchor lays at the crossroads of your passion and your purpose. It’s the combination of what you’re good at and what you love doing. It’s a special recipe that only applies to you - where the magic is.
Here’s an example, starring our studio:
Our passion is creative direction and graphic design. We have a keen eye to develop communication strategies and design opportunities for larger growth. We love having the opportunity to take an idea and create an actionable strategy to make it real.
Our purpose is solving problems. We are fueled by finding a better, more efficient way to do something. We live and breathe the opportunity to be purposeful and intentional. We want to make sure every word has meaning, and every stroke has purpose.
Passion + purpose = our anchor. Our anchor is working with growing businesses to ease their growing pains by crafting a brand strategy and visual identity that will fit them for years to come.