A vector format logo in all of our brand services at Anchored Creative Studio, and it's something that is purposefully listed first in all of our services. To me, it's the first thing any business should look for when evaluating the branding work a graphic designer is planning to do for them.
So, what's so important about a vector logo?
There are two types of graphics: vector and raster. I wrote more about the difference between the two in a blog post earlier this year, but the basics are that raster graphics are composed of pixels and are a set size, whereas vector graphics are composed of vectors (intuitive, yes?) and can be scaled up or down to be as large or small as you would like.
Because raster logos are composed of pixels, they become pixelated and blurry when scaled up or down. Pixels are tiny boxes of color that take up a tiny box (which is called a pixel).
Sounds great, but what does that mean for my business?
You know what I was saying about graphics becoming pixelated when you try to size them up or down? When you do this to a logo that's saved as a raster graphic, it gets very blurry, very quickly. Having a pixelated logo can make your organization look unprofessional or amateur.
Always having a vector format of your logo on hand is important so you can hand it off to any organization that's using your logo for events, or in the case you need to make a change to your logo in the future. If you don't have that vector file, it's difficult to make changes to your logo while still maintaining its original integrity. With a file logo, your logo can be blown up as large as a billboard or as small as a matchbox and still look crisp and clear.
How can I tell if a file is saved as a vector?
Vector files will have the file extension of .ai, .eps, .svg or .pdf. And that's it! If you have a logo saved in .pdf format, I would recommend verifying with a graphic designer that this .pdf is a native file, since a .pdf can also be a raster file. A "native file" is the original file the designer created the graphic in, as opposed to a copy of the file in a different format. All vector files can't be viewed on your computer unless you have vector software, like Adobe Illustrator.
So, should I ever use a raster version of my logo?
Yes! There's a huge value to raster versions of your logo. Vector files are important for long term usages, but raster files are the versions you'll be using on an everyday basis. Raster files include .png, .jpg and .gif files, which you are likely familiar with. These files can be opened on all computers and smartphones, and you don't need any special programs to look at them.
Any other tips your average person should know about vector files?
When starting a new brand, have as many logo files as possible! You only need one vector file per each type of logo, but it's helpful to have large, small, and social media-sized logos for each color and variation of your logo. Most of Anchored Creative Studio's branding packages include up to 16 logo files at the end of the branding process, so the client is armed and ready to go with everything they need.
Questions? Shoot me an email! I'm always happy to chat about design questions!