SHOFCO Year End Campaign with Custom Lettering

A year-end email campaign in conjunction with a mailed holiday campaign for SHOFCO, a nonprofit based in Nairobi, Kenya. SHOFCO's year-end campaign focused on the young women who graduated from their middle school in December 2017, and who also benefit from their health, WASH, and community services. Each of the five emails in the campaign focuses on a different girl, and how SHOFCO helps them break from the cycle of poverty.