Branding: Elevated Living

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I met Sondra Funk through my friend and former client Katie late in 2017, as she was developing her life coaching business. Located in the mountains of Colorado, Sondra wanted her brand to reflect her surroundings. It was important to have some sort of mountain illustration in her logo - to both reflect where she lived, and as a visual representation of "Elevated Living." Sondra aims to work with a diverse group of people in her business, and wanted her logo and brand to be approachable yet sophisticated. 

We started off with the moodboard process, which reflected the peaceful hues and illustrations Sondra wanted to reflect in her business. After that, we tackled a few rounds of logo drafts and refinement - you can check out some of those drafts below. Keep scrolling to see the final results of the process, and click here to learn more about Elevated Living